Join Fame Golden Foodservice Director of the Year Jean Ronnei and foodservice branding guru Tom Whitney for a step-by-step guide to marketing and branding your school foodservice program. They'll walk you through the basics of establishing a values-driven, core-focused system for achieving bottom-line marketing results. Improve the perception students and staff have of your operation, raise your participation rates and motivate employees with these field-tested marketing techniques anyone can do. Includes: *20-minute video loaded with real-life marketing tips and examples *Step-by-step printed guide to developing your core brand and a marketing plan *Sample focus-group guides you can use with students and parents *Sample core values and brand strategies from leading programs *List of best practices sure to increase your participation